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Advertising and Marketing Strategist

William.

10 years of experience on Amazon Sales | E-commerce Brands Strategist with Data-Driven and AI

About

10.
Years
Ecommercial Branding
Experience

Great Merchandising Experience

During the period, what I got
PPC Management Skills
SEO Skills
Strategic Planning Skills
Solving Problem Skills
Time Management Skills
Communication/Negotiation Skills
3.
Years
Study and living
At Canada

Study at Sheridan College Experience

During the period, what I got
Deep Insight of Data-driven Decision
Creative Media Planning skills
Strategic Analysis Skills: SWOT, SMART, AIDA, 5A / 5W1H
Integrated Campaign Planning Skills
Time Management Skills
Communication Skills
  • At the center, my portrait establishes a direct and professional connection with the audience, strengthening my personal branding and credibility. The headline “Driven by Data. Powered by Creativity.” clearly communicates what my core value is.
  • The inclusion of my website, Gentlemanwilliam.ca, as a call-to-action encourages the audience to further explore my website and contact me.
  • Showing my identity as an E-commerce Brand Strategist, highlighting my ability to integrate data, technology, and creativity to drive measurable results in the Advertising & Marketing Communications industry.
  • The billboard uses a bold black, white, and red color scheme to convey strength and confidence, while maintaining visual consistency across my LinkedIn, website, and other social media platforms.

Non-profit Organization Project.

Alzheimer’s Project – Strong Storytelling skills to catch target audience’s attention, highlighting the human impact of Alzheimer’s disease.

See Project

Make a Wishlist Project

This project involves using AI tools to create a 30-second TikTok advertisement based on a “wishlist” concept. The objective is to apply advertising knowledge and strategic thinking to design an effective call-to-action (CTA) within the video, encouraging audience engagement and conversion.

See Project

Canada Goose Project.

Used the AIDA model to create the advertisement for Canada Goose with AI Tools.

See Project

Doordash.

Use Adobe Photoshop to present my creative idea for the project.

See Project

TSN & Nike Project .

SWOT to analyze our client’s (Nike) new opportunity at TSN and what emerging trends are in Canada.Recommend the product that TSN offers can achieve the Media Brief’s objective.

See Project

Work Experience

Download Resume
2015-2023
Branding and Selling at Amazon Platform

Focus On:

  • Positioning product and building up the value of the E-commercial brand.
  • Leverage Amazon's advertising experience and the deep insight into the strength of Amazon’s advertising products to create a strong strategic plan for the listing at each stage.
  • Through A/B testing to improve the listing performance.
  • Operating the Amazon platform to upload the product, including the ASIN's image, bullet points, descriptions and price.
  • Designed the A+ Content, Created/edited the video, and updated to the Amazon seller central to drive the high conversion rate.
  • Designed the Amazon Brand Official Page, using storytelling skills to increase the credibility for E-commercial brand.
  • Scheduling production in collaboration with manufacturers.
  • Designed and managed the official brand website using WordPress platform, enhancing customer experience and brand credibility, and adding the brand of the value.
  • Oversaw logistics and inventory management, ensuring efficient international shipping and customs clearance from China to the U.S.

Education

Download Resume
2024-2026
Sheridan College
Got Deep insight into the knowledge about Advertising and Marketing Communication. Primarily focused on advanced studies in traditional and non-traditional media advertising. More comprehensive analysis of the market, developing media planning strategies, and creative execution.

Creative Thinking and Strategic Planning offer value to The Brand.

“If it doesn’t sell, it isn’t creative.”

David Ogilvy
Founder of Ogilvy & Mather｜“Father of Advertising”

"Marketing is about values… It’s about making people understand what you stand for."

Steve Jobs
Co-founder of Apple

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

Seth Godin
Marketing Author & Entrepreneur

My Goal:

Media Planning Specialist

To become a data-driven media planner in a Media Agency comapny who can design and optimize integrated campaigns using tools such as Nielsen Vividata, Comscore, and Google Analytics.

  • Specific: Proficient in media planning tools and competitor analysis
  • Measurable: Complete at least 3 advertising campaigns of media plans with GRPs, CPM, and reach/frequency calculations focusing on digital marketing.
  • Achievable: Based on my assignments at school and current assignment at work.
  • Realistic: Aligned with industry demand for analytical planners with AI, facing the emerging trend.
  • Time-bound: Within this year.

Reason:

In the Advertising Communications industry, how to make a decision is increasingly based on data rather than intuition. I would like to communicate with the data and interpret audience insights and media performance to help brands allocate budgets efficiently and maximize ROAS.

E-commerce Marketer

To enhance my skills to drive traffic and conversions through SEO, PPC management, and social media advertising (Google Ads, Meta Ads, TikTok Ads).

  • Specific: Optimize current campaigns across multiple digital platforms
  • Measurable: Improve CTR, conversion rate, and organic traffic performance.
  • Achievable: Through real-world application in my own brand and projects
  • Realistic: Based on current e-commerce experience.
  • Time-bound: Achieve measurable improvement within the next 6 months

Reason:

With my background in Amazon e-commerce, I understand that exposure and conversion are the core of digital success. Integrating advertising strategy with platform algorithms is essential to scale e-commerce brand performance.

Strengthen Strategic and Creative Thinking

To continually develop strong strategic thinking skills that combine with creative storytelling with clear marketing objectives based on the data (e.g., Reach, Frequency, CTA).

  • Specific: Apply frameworks such as SMART, SWOT, AIDA, and 5W1H in campaign planning
  • Measurable: Produce at least 3 campaign projects with clear objectives and measurable KPIs
  • Achievable: Through academic projects and portfolio development
  • Realistic: Supported by my current studies in Advertising & Marketing Communications
  • Time-bound: Completed within 6 months

Reason:

In advertising, creativity without data driven and strategy would lack effectiveness. I would aim to create campaigns that not only engage with audiences emotionally but also add value for the brand.

Recent news

Contact

Collaboration, or hiring me, please feel free to contact me at any time.

The world has a way of bringing people together. I look forward to meeting you soon.

Mississauga, ON L5B 0C6, Canada

+1 (437) 518-6737

weirongzhangwilliam@gmail.com

Let's grab a coffee and jump on conversation chat with me.